Sandra Choi on 30 Years at Jimmy Choo, Carrie Bradshaw and Princess Diana | Fashion Forensics
Description
Designer and Creative Director Sandra Choi has devoted her life into building a global shoe empire, starting out by learning the craft in her uncle Jimmy Choo's London workshop. Since then, 29 years later, she is still the core nucleus driving forward one of the biggest fashion brands in the world.
Coming onto Fashion Forensics, Choi recalls the memories that defined her life - from accepting Princess Diana's request to create custom pairs of shoes to match her dress, through kitting out Carrie Bradshaw's shoe closet, moments before uttering the iconic "I Lost My Choo!" line, all through collaborating with fashion visionaries like Virgil Abloh, Rihanna and Beyoncé, her sharp focus has led her to become one of the leaders in the fashion industry, championing constant evolution.
As she sits in the hot seat this week, Choi looks back on 30 years of designing shoes, and the decision behind bringing some of our most beloved icons back for their second act.
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